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The modest billionaire who uses the cheapest car in the world, even though he has luxury car factories


The Indian president of the Tata Group, Ratan Tata, is known for his simplicity. It was filmed in one of the cheapest cars in the world. The Nano was sold for $ 1,979, according to the BBC.

Ratan Tata owns the Tata Group, which produces the Nano. But the group also owns luxury carmaker Jaguar Land Rover. Nano was his soul project, because it was designed as a car that even low-income Indians could afford.

Nano was launched in 2009, the base model costing only 100,000 rupees ($ 1,979). But after the initial success and euphoria, the brand began to lose ground to other manufacturers due to production and marketing problems. Production was discontinued after 10 years.

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The 84-year-old tycoon’s appearance at the Taj luxury hotel in the small car and without security agents caused a stir on the Internet, after a video appeared on social networks.

Users praised the choice and said it was “a lesson in simplicity”. Others called Ratan Tata “a legend.”

“Ratan Dad wins everyone’s hearts again,” wrote another user.

The billionaire recently wrote on a social network about the Nano model and told why this car is something special for him.

On the other hand, there have been reports recently that suggest that the T groupThe thread plans to relaunch Nano, but this time as an electric car. Many companies have tried to enter the growing electric car market, but experts say India needs to invest heavily in charging stations and supply chain management to make electric cars a viable option for car manufacturers.

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