Searches for “coffee health benefits” increased by 650% in the last 12 months, and searches for “black coffee benefits” increased by 1,450% over the same period, with people increasingly looking for information about the effects of one of the the most popular health drinks in the world.
The top ten health topics range from caffeine intake to nutritional value and the associations between coffee and a number of common health issues. The top searches include “coffee and caffeine”, and people are interested in understanding exactly how much caffeine a cup of coffee contains.
The analysis includes global data from the last 12 months (February 2021 – February 2022) and was conducted using a number of Google analytics tools such as Analytics, Search Console, Trends and Keyword Planner.
ISIC analyzed the data in order to better understand the current level of knowledge of the public and to respond to any information needs regarding scientific and health research related to coffee and caffeine.
The top ten most sought after health topics are:
Coffee and caffeine content
Coffee and nutrition
Coffee and dehydration
Coffee and decaffeination
Coffee and high blood pressure
Coffee and metabolism
Coffee and dementia
Coffee and flavor
Coffee and sleep
A pan-European survey commissioned by ISIC also indicated a change in habits as a result of the pandemic, with 42% of coffee consumers surveyed increasing their consumption during isolation and associated restrictions. One third (32%) said they tend to drink coffee at regular intervals to interrupt their day at home or when they can relax (30%). In fact, 35% of coffee drinkers say they now enjoy coffee breaks more.
Dr. JW Langer, a physician, lecturer, and science journalist, commented on these emerging trends: “A new generation of people is now beginning to appreciate the complex nutritional components of their trusted morning drink and the additional health benefits that regular and moderate consumption can provide as part of a balanced diet.. This is supported by a growing body of scientific research. “
The European Food Safety Authority (EFSA) concludes that a moderate intake of caffeine, about 400 mg of caffeine per day, or the equivalent of up to 5 cups, can be part of a healthy and balanced diet and an active lifestyle.
Caffeine is one of the key components of coffee, a cup of coffee containing between 75-100 mg of caffeine. EFSA concluded that a cause-and-effect relationship was established between a 75 mg portion of caffeine and increased attention (concentration) and alertness, especially in low attention situations. These effects can be extended to other situations that require vigilance and concentration, such as safety and performance during night shifts, night driving, and managing time zone differences..
From a nutritional point of view, the main element of coffee is water. In fact, black coffee contains more than 95% water. Although there is significant interest in the association between coffee consumption and dehydration, research suggests that moderate coffee consumption actually contributes to overall fluid intake and does not lead to dehydration or significant loss of body fluids..
In terms of nutrients, black coffee contains a number of micronutrients, especially potassium, magnesium and niacin, and in general black coffee contains only 1-2 kcal per 100 ml. It is worth noting that there are factors that can affect this, such as adding milk, cream or sugar to a drink.
The associations between coffee consumption and conditions such as Alzheimer’s are just as fascinating. Research suggests that regular coffee consumption may have a protective effect on cognitive decline and neurodegenerative disorders. This is an area where future research will help us understand these associations.
Finally, blood pressure was seen as another area of interest. Although the exact nature of the relationship between coffee and blood pressure is still unclear, research in this area suggests that, in general, coffee consumption is not associated with an increased risk of hypertension..
In general, moderate coffee consumption – usually (400 mg), the equivalent of 3-5 cups per day, based on the European Food Safety Authority’s analysis of caffeine safety – has been associated with a number of positive physiological effects in the scientific literature. and can fit into a healthy, balanced diet and an active lifestyle.
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