EQS production will begin this year at the Mercedes-Benz plant in Tuscaloosa, Alabama.
The United States and Canada are expected to be the main markets for the new vehicle, according to sales chief Britta Seeger, although it will be launched in Europe before the end of the year.
Mercedes-Benz has not revealed how much the new SUV will be sold, although the price of its EQS electric sedan starts at about $ 103,000 in the United States.
Three-quarters of new car sales in the U.S. last year were vans and SUVs, a challenge for automakers looking to reduce their carbon footprint as they need to meet customer demand. for large vehicles.
In an attempt to locate its production line, Mercedes-Benz opened its first US electric vehicle battery factory in Tuscaloosa in March.
The company sold 21,900 fully electric vehicles worldwide in the first quarter of 2022, three times more than in the same period last year, even though total deliveries for all vehicles fell 15%. Only 2.3% of Mercedes-Benz’s car sales last year were battery-powered electric vehicles, the share rising to 11% including plug-in hybrid vehicles, which have both an internal combustion engine and a battery.
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